

Recycling of old Yellow Pages given a boost !
20th August 2008
Directories publisher Yell, today announced that old Yellow Pages directories are now accepted for recycling by Aylesford Newsprint, one of the largest newsprint mills in the UK.
Aylesford Newsprint works with more than 200 local authorities and other key
recycling organisations, using paper received from kerbside collections and
recycling banks across the UK to produce 100% recycled, premium grade newsprint
at its mill based in Kent.
Currently, 99% of UK local authorities provide
some form of recycling facility for old Yellow Pages directories.
Since 2000/01, the directories have used a yellow surface
colour ink wash, rather than dyed yellow paper, to aid the recycling process.
This year the colour ink wash has been reduced in intensity, enabling Aylesford
Newsprint to now accept the directories into its recycling mix.
Aylesford
Newsprint is the second mill to accept the old directories for recycling into
new paper. Old Yellow Pages directories have been recycled into newsprint since
2004 by AbitibiBowater's paper mill based in Ellesmere Port,
Cheshire.
Adam Billiald, environment strategy manager at Yell, said: "We
have always taken our environmental responsibilities very seriously and have
worked with local authorities since 1993 to help increase the number of old
Yellow Pages directories which are recycled.
"This development with
Aylesford Newsprint now makes it even easier for local authorities and their
residents to recycle old Yellow Pages directories."
Andrew Perkins,
recycling operations manager, Aylesford Newsprint, said: "Yell has taken
significant steps over the years to ensure the ink levels in the directory are
more sympathetic to the recycling process. We are pleased to accept Yellow Pages
directories into our recycling mix."
Yellow Pages directories are made
with low weight paper and currently contain an average of 52% recycled fibre
content. All virgin fibre used in the paper production process is derived from
sustainably managed forests.
As well as newsprint, old Yellow Pages
directories can also be recycled into products such as cardboard packaging, egg
boxes, insulation and animal bedding.
Independent research showed that in
2007, 66% of UK households recycled their old Yellow Pages directory*. For
further information on recycling the old directories, visit: www.yellgroup.com/recycling
About Aylesford Newsprint
- Aylesford Newsprint recycles 500,000 tonnes per annum of used newspapers and magazines in the manufacture of Renaissance, a 100% recycled, premium grade newsprint which is used by a large number of leading European newspaper publishers.
- Aylesford Newsprint is a joint venture company between SCA Forest Products and Mondi Company.
- Newsprint has been produced at the Aylesford Mill since 1922 and 100% recycled newsprint has been continuously manufactured at this plant from 1984. www.aylesford-newsprint.co.uk